Author: Albert

Generalized cognitive models of the motivation process, as reviewed by Steers and Porter (1995), can be characterized by three basic common denominators. Motivation is primarily concerned with: ◆ how these behaviors are sustained or altered. The first component concentrates on those needs, drives, or expectations within individuals or work settings that trigger certain behaviors, whereas the second component emphasizes the goals and visions of the individuals and groups toward which the energized behaviors are directed. Read More About: f95zone The last component of any motivational model has to deal with feedback, focusing on those forces within individuals or their work…

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Research is a driving force behind any strategy and so understanding what your data is telling you is vital to the success of your strategy. You may have a specific research function and separate insight team, both together or neither. Whatever the capabilities within your organization it is important to bring broader research into your digital strategy. Figure 2.1 is an interesting piece of digital research that clearly demonstrates that the percentage of consumers buying online is, in most countries, far beyond the percentage of businesses selling online. Understanding this data for your specific market will allow you to understand…

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Over the years, scholars of innovation have taken two different perspectives when conducting research: the macro level and the micro level. The macro-level perspective to innovation, represented in this handbook by Chapters 1, 9, and 12, searches for patterns of innovation at the industry level. This allows the researcher to study questions related to the evolution of particular technologies, the formation of standards, and the competitive behavior of firms within the industry. Read More: World Latest News Website arterygal.com and newswebblog.com also check tech social blog site afashionweb.com However, innovations do not just happen. A researcher who analyzes innovations at…

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Existing research offers several implications for the development and marketing of new product innovations. We discuss these implications below. New product diffusion models. Managers can use appropriate diffusion models of first purchase and repeat purchase at both the category and the brand level to explain the growth of a new product and forecast its future sales. They can forecast the timing and peak level of sales, using observations from the first few periods. Managers can better assess the impact of marketing mix variables on the diffusion of new products. strong>Read More: World Latest FEATURES Website starcmn.com and techmagazines.org/ also check…

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Product design/development is frequently perceived as a young academic discipline. This is probably true if one compares it with physics or even engineering. Yet, although the management literature on this topic emerged only in the 1970s (the oldest paper referenced in the excellent literature review of Brown and Eisenhardt, 1995, was published in 1969), researchers have aspired to create a science of design for almost a century. In this section, we explore the (frequently forgotten) intellectual ancestors of product development research. Some of the early references remain highly relevant readings today and also show interesting similarities with more recent research.…

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