The use of QR codes in sports is not entirely new. Several businesses have used QR codes in campaigns that gave fans the best interactive experiences.
Every season, billions of people worldwide anticipate sports events. Fans can’t miss any game since American Football is the most popular sport in America, and one of the most well-known sports leagues is the National Football League (NFL), with more than 400 million fans worldwide.
With the Americans’ love of Football, it’s only right that tools like QR codes make it a lot easier for fans to access game tickets, promos, discounts, athlete bios, preseason activities, and more.
The most advanced QR code generator online can help commissioners modify strategies to market sporting events and get more viewers and attendees.
How to use QR codes in sporting events like the NFL
Gain more social media following
During the football Spring Game on April 16, 2022, University of Central Florida (UCF) players wowed supporters by displaying their last names and a unique UCF QR code jersey across the back of their jerseys.
When scanned, this leads people to the athlete bios on the UCF website. This builds more connection with the audience as they get to know their favorite players better and root for them even more.
According to research, creating a social media QR code that combines the links of all your social media accounts would help promote your sports campaign. For instance, there are over 17 million viewers of live NFL broadcasts. If you leverage this correctly, you’ll be able to promote your players and grow your social media much faster.
Athlete’s bio via QR code
You can make a URL QR Code for quick website access. Instantly take people to your website to view match results, introduce your team, or sell exclusive merchandise.
If you want to track data and easily edit your QR code campaigns anytime, use a dynamic QR code. This also allows you to add your school or team’s logo, so people would easily identify it.
Promo codes to surprise viewers
The psychology of coupons plays into a fundamental truth about viewers. They love to save money. Even if they are only a dollar or two, that’s already adding value. Promo codes can also increase traffic, leading to higher sales and revenue.
Promo codes are one factor to consider to keep your audience engaged. You may also promote early bird promos, badges, shop discount codes, and more.
How to create QR codes for game tickets
Tickets may also include QR codes for check-in. Because of these features and requirements, QR codes on tickets are the perfect check-in and authentication tool.
Each QR code can represent a different check-in URL and login authentication number. Adding QR codes to your tickets is another way to give the audience convenience and an extra layer of security.
With a reliable QR code generator with logo software, you can make QR codes in bulk for your tickets. In big sports events such as the NFL, bulk QR codes can assist event organizers in producing even up to a thousand QR codes for unique ticket purchases.