Cinch is the new sponsor of the crystal palace shirt

After signing to a multi-year arrangement, UK online auto marketplace Clutch has agreed to become Crystal Palace’s official front-of-shirt sponsor for the 2022/23 season for both the men’s and women’s teams.

As part of the agreement, cinch will become Palace’s official training wear partner, benefitting from extensive brand exposure across the club’s Academy teams, Selhurst Park stadium, digital platforms, and branding on all replica shirts. It takes the position of the renowned online gaming brand W88.

Crystal Palace joins cinch’s extensive sports portfolio, including England Cricket, the SPFL, and Northampton Saints Rugby, all of which continue to promote cinch in its aim to be the most popular site to purchase a vehicle online.

“Cinch is a well-established, family-friendly, and instantly identifiable brand across the UK and beyond,” said Barry Webber, Commercial Director at Crystal Palace. “This milestone relationship represents another indication of growth at the club, both on and off the field.”

“This is a great time for our relationship to begin. We embark on our eleventh consecutive season in the Premier League with a squad brimming with international quality while cinch continues its incredible progress and innovation in the automotive industry.” We are happy to work together to achieve our mutual goals.”

“We are thrilled to be joining Crystal Palace as a front of jersey sponsor, after the successful season of W88 Thailand” said Avril Palmer-Baunack, Chairman of Constellation Automotive Group, cinch owners. Cinch is an ambitious brand that has accomplished a lot in a short period, and this new agreement will help us continue to expand in the UK automobile market. We look forward to working with the clubs, supporters, and local community, and we have great aspirations for the club to completely ‘cinch it’ next season!”

Crystal Palace will return to the Premier League next season after finishing twelfth under manager Patrick Viera.

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