Entertainment
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The Rise of Omnichannel Marketing
Imagine a scenario in which a customer learns about a product from TV ads. The customer then visits a nearby…
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E-mail regulation
E-mail is probably the most established digital channel and there is even discussion that it has had its day, although…
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Plant-Based Diet vs. Vegan
It is quite common for people to mistake a vegan diet for a plant-based diet or vice versa. Well, even…
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Getting Started on a Whole Food Plant-Based Diet
A common misconception among many people – even some of those in the health and fitness industry is that anyone…
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What does this mean for digital marketing?
Specifically for digital marketing it is certainly true that new entrants are common to most markets and disruption is commonplace…
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HOW YOU’RE SEWING MACHINE WORKS
But, have you ever wondered exactly how does your sewing machine work? What happens when you press the foot control…
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Real-time planning
Definition: a plan that retains fluidity to your planning process to ensure your plans are malleable to the circumstances. The…
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Psychological Need-Based Models of Motivation
Generalized cognitive models of the motivation process, as reviewed by Steers and Porter (1995), can be characterized by three basic…
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Research and insight
Research is a driving force behind any strategy and so understanding what your data is telling you is vital to…
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Product Development as a Problem-solving Process
Over the years, scholars of innovation have taken two different perspectives when conducting research: the macro level and the micro…
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